Privacy Policy – How up777 Protects Your Data

1 Introduction

This Privacy Policy explains how up777 collects, uses, stores, shares and protects the personal information of players and visitors who access the platform at up777.vu. It applies to all users regardless of whether they access the platform via desktop browser, mobile browser or the up777 Android app.

By registering an account on up777, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described here. This policy should be read alongside the Terms and Conditions, which govern your overall use of the platform.

up777 is committed to handling personal data with care, transparency and respect. If you have questions about anything in this policy, the contact details at the end of this document are the right place to start.

2 Data We Collect

up777 collects personal data in several ways — directly from you when you register or use the platform, automatically as you interact with the site or app, and from third parties where necessary for verification or payment processing.

Information You Provide Directly

• Registration data: Full name, date of birth, email address, phone number and any other fields completed during account registration.
• Verification documents: Government-issued photo ID, proof of address, and payment method ownership documents submitted during account verification.
• Support communications: Any messages, emails or chat transcripts exchanged with the up777 support team.
• Profile preferences: Language settings, notification preferences and responsible gaming limits set within your account.

Information Collected Automatically

• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution and time zone.
• Usage data: Pages visited, games played, session duration, betting history, deposit and withdrawal activity, and clicks within the platform.
• Cookie data: Session identifiers and preference tokens stored via cookies and similar technologies. Full details are in Section 7.

Information from Third Parties

• Payment providers: Transaction confirmations and payment status updates from JazzCash, Easypaisa, Raast and banking partners. Full payment card or account details are never passed to or stored by up777.
• Identity verification services: Confirmation responses from third-party KYC (Know Your Customer) providers used to verify identity documents.
• Fraud and risk screening: Risk signals from fraud detection partners to protect the platform and its players.

3 How We Use Your Data

The table below summarises the main purposes for which up777 uses personal data and the type of data involved in each case:

up777 does not use your personal data for automated decision-making that produces significant legal effects without human oversight. Responsible gaming monitoring uses automated signals to flag potentially problematic patterns, but any intervention decisions involve human review.

4 Legal Basis for Processing

up777 processes personal data on one or more of the following grounds depending on the specific purpose:

• Contractual necessity: Processing required to fulfil the account agreement with you — including account creation, payment processing and customer support.
• Legitimate interests: Processing carried out to operate a safe, secure and fair platform — including fraud prevention, security monitoring and platform improvement — where those interests are not overridden by your rights.
• Legal obligation: Processing required to comply with applicable laws, such as anti-money laundering record-keeping obligations.
• Consent: Where you have given explicit consent, such as opting into marketing communications. You may withdraw consent at any time by updating your account notification preferences.

5 Sharing Your Data

up777 does not sell, rent or trade your personal data to third parties for their own marketing purposes. Data is shared only in the circumstances described below, and only to the extent necessary for each purpose.

Service Providers

up777 works with carefully selected third-party service providers who process data on our behalf to help operate the platform. These include payment processors (JazzCash, Easypaisa, Raast and banking partners), identity verification providers, game providers, customer support tools and cloud hosting providers. All service providers are contractually required to handle data securely and only for the specified purpose.

Game Providers

To deliver Casino, Slots, Live Casino and other games, up777 shares a limited player identifier with third-party game providers. This allows the game engine to record your session, bets and results. Game providers are not given your full identity data and may not use any shared information for their own marketing purposes.

Legal and Regulatory Disclosure

up777 may disclose personal data to relevant authorities where required to do so by applicable law, a valid court order, or to cooperate with an investigation into suspected fraud, money laundering or other illegal activity. In such cases, disclosure is limited strictly to what is required.

Business Transfers

In the event of a merger, acquisition or sale of all or part of the up777 business, player data may be transferred to the successor entity as part of that transaction. Players would be notified of any such transfer and the applicable privacy terms reviewed accordingly.

6 Payment Data

All transactions on up777 are processed in PKR. When you make a deposit via JazzCash, Easypaisa, Raast, bank transfer or card, the payment is processed directly through the relevant provider's own secure infrastructure. up777 does not receive or store your full JazzCash PIN, Easypaisa account password, full card number, CVV or bank login credentials.

What up777 does retain is a transaction reference, the payment method type, the amount in PKR, the date and time, and the transaction status (success, pending or failed). This information is retained to maintain an accurate account ledger, handle withdrawal requests, respond to payment disputes and meet record-keeping obligations.

If you initiate a withdrawal, the payout is directed to the payment method used for deposits wherever technically possible. This is a standard anti-fraud measure and is not negotiable. If you need to update your registered payment method for any reason, contact support and complete the relevant verification steps.

7 Cookies & Tracking Technologies

up777 uses cookies and similar local storage technologies to make the platform work correctly and to improve your experience. The types of cookies used are described below:

up777 does not use third-party advertising cookies. No tracking cookies are placed on your device for the purpose of targeting you with ads on other websites. You can manage or clear cookies through your browser settings at any time. Clearing session cookies will log you out of the platform.

8 Data Retention

up777 retains personal data only for as long as it is needed for the purpose it was collected, or for as long as required by applicable legal obligations — whichever is longer.

• Active account data: Retained for the full duration of your account and for a period of up to five years following account closure, to meet record-keeping obligations related to financial transactions and identity verification.
• Transaction records: Retained for a minimum of five years from the date of the transaction, consistent with standard financial record-keeping requirements.
• Support communications: Retained for two years from the date of the most recent interaction, or longer where a formal dispute or legal matter is ongoing.
• Marketing preferences: Retained until you withdraw consent or close your account.
• Anonymised analytics data: May be retained indefinitely as it no longer identifies any individual.

When data is no longer required, it is securely deleted or anonymised. Physical documents submitted for verification are not retained beyond the verification process — only the outcome of the verification is recorded.

9 Security Measures

up777 takes the security of your personal data seriously and uses a range of technical and organisational measures to protect it from unauthorised access, loss, alteration or disclosure.

• TLS encryption: All data transmitted between your device and the up777 platform is encrypted using TLS (Transport Layer Security). This applies to the website and the Android app.
• Access controls: Access to personal data within up777's systems is restricted on a strict need-to-know basis. Staff access to player data is logged and audited.
• Password storage: Account passwords are stored as salted cryptographic hashes — plain-text passwords are never stored anywhere in the system.
• Intrusion detection: Systems are monitored for unusual access patterns and potential security incidents around the clock.
• Vendor security standards: Third-party service providers used by up777 are required to meet appropriate security standards contractually.

While every reasonable precaution is taken, no system connected to the internet can be guaranteed to be completely secure. If you ever suspect your up777 account has been accessed without your authorisation, contact support immediately and change your password.

10 Your Rights Over Your Data

You have a number of rights in relation to the personal data up777 holds about you. These rights can be exercised by contacting the support team using the details in Section 13.

• Right of access: You can request a copy of the personal data up777 holds about you. We will provide this in a readable format within a reasonable timeframe.
• Right to rectification: If any of the personal data held about you is inaccurate or incomplete, you have the right to have it corrected. For most fields this can be done directly in your account settings.
• Right to erasure: You can request deletion of your personal data where it is no longer needed for the purpose it was collected and where no legal obligation requires us to retain it. Note that transaction records and identity verification data may need to be retained for the periods described in Section 8.
• Right to restrict processing: In certain circumstances you can ask up777 to limit how your data is used while a concern or dispute is being resolved.
• Right to data portability: You can request that your account data be provided to you in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on consent, you can withdraw that consent at any time. This does not affect processing that already took place before withdrawal.
• Right to object: You can object to processing carried out on the basis of legitimate interests. up777 will review the objection and cease processing if your rights override those legitimate interests.

up777 will respond to data rights requests within 30 days. In complex cases an extension of up to an additional 60 days may be required, in which case you will be notified of the reason for the delay.

11 Minors

up777 is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not use the platform or provide any personal information to us.

If up777 becomes aware that personal data has been collected from a person under 18, that account will be closed immediately, any balance forfeited, and the data deleted from our systems as promptly as possible. If you believe a minor may have registered on the platform using your details or device, please contact support immediately so we can investigate and take appropriate action.

Parents and guardians who share devices with minors are encouraged to use parental control software and to ensure their up777 login credentials are not accessible to younger family members.

12 Changes to This Policy

up777 may update this Privacy Policy from time to time to reflect changes in the platform, data practices or applicable legal requirements. When changes are made, the updated policy will be published at this URL with a revised effective date shown at the top of the page.

Where changes are material — meaning they significantly affect how your data is used or your rights in relation to it — up777 will take reasonable steps to notify registered players, either through a notice on the platform or via the contact details on file. For non-material changes, the publication of the updated policy on this page constitutes sufficient notice.

Continued use of the platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with an updated policy, you should close your account before the updated version takes effect.

13 Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights, or need to raise a concern about how your personal information has been handled, please get in touch with the up777 support team:

up777 aims to acknowledge all privacy-related enquiries within 48 hours and to resolve them within 30 days. For complex requests an extension may apply, and you will be informed in advance if this is the case.